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Foodle - Illustrated Recipes
Wordy recipes are complex for Beginners
Everyone loves recipe books straight from world's most popular chefs. Ottolenghi is a personal favourite.
These books, however, are often wordy - filled with text and few occasional photographs of the final outcome. Not only is it difficult to follow the recipe, it's even more complex sifting through the pages while simultaneously cooking. Especially for beginner cooks who were forced to home cook their meals during COVID-19.
Food burning, soiled hands, and oily pages are more like the outcome than the photographs from the books.
Prototyping Illustrated Recipes
First iteration
Second Iteration
Second Iteration
I put my Doodling skills to use and created my first doodled recipe. I got great feedback about how easy it was to understand. However, beginners wanted just a tad bit more detail on the quantities and method.
Second Iteration
Second Iteration
Second Iteration
The second iteration gave me insight into how to incorporate the measurements but also limit it to one page.
This was an important aspect of my survey questions.
Most readers mentioned they are okay with more pages as long as the instructions are simple.
Third Iteration
Second Iteration
Third Iteration
The third iteration was based on feedback that the doodles could be more easy to interpret and looked 'fun' at the same time and also that the method could be elaborated a little bit more.
This meant increasing it to beyond 1 page which the three dots on the bottom helped with. One only has to swipe right to know more.
Enhancing Illustrations
Collaborations
An instructional postcard I had designed for Madras Kaapi - a Coffee brand.
Does your food have a story to tell? One about the city you come from, the childhood meal your grandma would feed you, or a recipe you want to turn into a story for your kid to learn from?